Our planet is filled with a vast array of extraordinary people.
From the Huli and Mud-men tribes of PNG and the San Bushmen of the Kalahari, to people who swim with Anacondas in Brazil and the Lip plate-wearing women of the Surma Valley in Ethiopia.
Sadly, much of the traditional cultures of the world are fast disappearing. We have been inspired by the great American photographer Art Wolfe and his dedication to documenting and celebrating these peoples. We believe everyone has a story to tell.
Our founder, Abraham Joffe ACS, was inspired to capture people’s oral histories by his father, historian and artist Mick Joffe. They spent his teenage years travelling Australia; seeking out the drovers, shearers, explorers and scientists that make up the rich fabric of the country. Some of Abraham’s most cherished meetings were with numerous World War One veterans, most of whom were over 100 years of age when he spent time with them. These times ingrained in Abraham the awareness that history, and those who have witnessed it, is passing before us every day.
It is so important to capture the lives and stories of our time before it’s lost forever. Film has the ability to not only capture every detail of a person’s first-hand account, but also the nuances and personality of the individual. No other medium can create a time-capsule equal to motion pictures.