01

OVERVIEW

This brand campaign was directed and produced for the Word Surf League’s ‘WSL PURE Campaign’, whose mission is to protect 30% of our oceans by 2030, through engagement with the global surf community. This campaign focuses on 3 professional surfers and their personal connection to the ocean, with the goal to inspire, educate, and empower people to take action on ocean conservation. The films were shot over 3 days on Australia’s east coast by Dom West with underwater cinematography by Adrian Emerton and Caleb Graham.

02

THE FILMS

For this campaign we created a series of short films with 3 professional surfers: Sage Erickson, Lakey Peterson and Kanoa Igarashi. Each athlete shares their personal story of their unique connection to the ocean and why we must all do our part in protecting it.

SAGE ERICKSON

KANOA IGARASHI

LAKEY PETERSON

03

GALLERY

04

THE LOCATIONS

These films were shot along the New South Wales East Coast of Australia, at renowned surfing beaches around Newcastle and Sydney. La Niña weather patterns prior to the shoot made for less than ideal shooting conditions but luckily the expertise of our underwater operators, Caleb Graham and Adrian Emerton, allowed for us to get the job done.